Brand Identity: Leotude
Leotude positions itself as a fast-fashion brand catering to Gen Z and Millennials who want to stay on-trend without breaking the bank.
The Aesthetic: Heavy focus on oversized fits, drop shoulders, and bold graphic prints (ranging from anime and typography to abstract art).
Target Audience: Young adults looking for casual, "Instagrammable" daily wear.
Value Proposition: High-end streetwear looks at budget-friendly prices.
